Portfolio Categories Visual Design
Product, Visual, Inteaction Design Portfolio of Bruce Atchley,
Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research
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Range Advisor Helping consumers differentiate and rank vehicle pricing with the help of modern price range tags and content My Role: UX Design Lead • UX Research cross collaboration • Modern Product Team Lead Duties: Discovery, User Research, Product Design, Interaction and Visual Design, Overview: The overall product goal was two-fold. First,...

Trade-In Advisor A Completely innovative approach to driving leads while offering users powerful negotiating tools in a lightning-fast, powerful application.   "Seeing my value change as I add my vehicle details is instant gratification!" - User   My Role: UX Design Lead - Product Design Team   Duties: Client Interfacing, Product, Interaction and Visual...

NADA Show Mobile/Widget An Automotive Cost to Own mobile tool and widget that make sense of the numbers   My Role: Lead UX Designer - Cross Collaboration Team   Duties: Interaction/Product Design, Prototypes, Visual Design, Development Consultant   Overview: The automotive cost to own numbers are sometimes shocking and difficult to digest. In a mobile...

PLB Coffee - Precious Little Bean A Brand and Identity Package for this cool coffee company out of Southern California. Thier tagline "Coffee with a Cause" lends to their vision in doing more than just waking you up and keeping you going!   My Role: Principal Designer   Duties: Client Interfacing, Visual...

Lead Driver Refresh Updating an aging industry-standard tool to drive better results.   My Role: Lead UX Designer - Cross Collaboration Team   Duties: Interaction and Visual Design, AB Testing, Development Consultation   Overview: Some of the pain points of the product revealed that the tool was time-consuming and the process was too long. Additionally,...

Herrington Teddy Bears A variety of Skins, patterns, labels and packaging for several of Herrington Collectible Teddy Bears high end bears and plush animals.   My Role: Principal Designer   Duties: Client Interfacing, Illustration, Visual Design, Print/Packaging Fullfillment   Overview/Execution:Chris Herrington Contacted me to be a part of several high end projects for...