Updating an aging industry-standard tool to drive better results.
Lead UX Designer – Cross Collaboration Team
Interaction and Visual Design, AB Testing, Development Consultation
Some of the pain points of the product revealed that the tool was time-consuming and the process was too long. Additionally, some styled elements were confusing users and therefore exit rate was high. We looked for the low-hanging fruit to update this product making the process faster and bringing clarity to the tasks.
We delivered high and low-fidelity flat mocks as well as specs using the Adobe Extract tool. The initial tests and feedback showed these changes produced the highest results for the tool to date.
Wireframe, low fidelity mocks, Photoshop, Extract