Portfolio of UX Professional Bruce Atchley | Lead Driver Refresh
Product, Visual, Inteaction Design Portfolio of Bruce Atchley,
Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research
15800
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Lead Driver Refresh

Updating an aging industry-standard tool to drive better results.
 

My Role:

Lead UX Designer – Cross Collaboration Team
 

Duties:

Interaction and Visual Design, AB Testing, Development Consultation
 

Overview:

Some of the pain points of the product revealed that the tool was time-consuming and the process was too long. Additionally, some styled elements were confusing users and therefore exit rate was high. We looked for the low-hanging fruit to update this product making the process faster and bringing clarity to the tasks.
 

Execution:

We delivered high and low-fidelity flat mocks as well as specs using the Adobe Extract tool. The initial tests and feedback showed these changes produced the highest results for the tool to date.
 

Tools:

Wireframe, low fidelity mocks, Photoshop, Extract

Category
Interaction Design, Visual Design
Tags
Refresh, Research, UI, Visual Design