Portfolio of UX Professional Bruce Atchley

Lead Driver Refresh

Product, Visual, Inteaction Design Portfolio of Bruce Atchley,

Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research

15800

portfolio_page-template-default,single,single-portfolio_page,postid-15800,bridge-core-3.0.5,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,side_area_uncovered_from_content,qode-theme-ver-29.2,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-6.10.0,vc_responsive,elementor-default,elementor-kit-15956

Print page

Lead Driver Refresh

Updating an aging industry-standard tool to drive better results.

My Role:

Lead UX Designer – Cross Collaboration Team

Duties:

Interaction and Visual Design, AB Testing, Development Consultation

Overview:

Some of the pain points of the product revealed that the tool was time-consuming and the process was too long. Additionally, some styled elements were confusing users and therefore exit rate was high. We looked for the low-hanging fruit to update this product making the process faster and bringing clarity to the tasks.

Execution:

We delivered high and low-fidelity flat mocks as well as specs using the Adobe Extract tool. The initial tests and feedback showed these changes produced the highest results for the tool to date.