BA Process
Product, Visual, Inteaction Design Portfolio of Bruce Atchley,
Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research
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Because if everything is important, nothing is.


  • First, create EMPATHY during initial discovery through research of stakeholders, users, and customers.
  • Next, find the needle in the haystack to DEFINE the root problem(s) through observation.


  • Generate a full spectrum of diverse creative ideas for IDEATION.
  • Build solid representation of ideas using both low-fidelity and high-fidelity PROTOTYPE methods.


  • TEST to gain valuable feedback. Using results, ideate, prototype test, repeat.
  • IMPLEMENT a proven solution that will delight users and drive continued success.