PLB Coffee
Product, Visual, Inteaction Design Portfolio of Bruce Atchley,
Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research
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PLB Coffee – Precious Little Bean

A Brand and Identity Package for this cool coffee company out of Southern California. Thier tagline “Coffee with a Cause” lends to their vision in doing more than just waking you up and keeping you going!

My Role:

Principal Designer


Client Interfacing, Visual Design, Print Fullfillment


The client was looking for Brand and Identity for a startup Coffee Company. The focus was on two-sided, PLB Coffee and Precious Little Bean. They wanted to combine the thought of a bean and an expectant mother into the logo. What you see is the result.


The deliverables are the foundation of any solid Identity package: A Logo, a Custom font, and a Kuler Color Profile. A custom collateral package for print was also delivered.


Photoshop, Illustrator, Kuler, Dimension

Brand, Visual Design