Trade-In Advisor
Product, Visual, Inteaction Design Portfolio of Bruce Atchley,
Product Designer, UX. Designer, UX Mentor, Interaction Design, User Research
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Trade-In Advisor

A Completely innovative approach to driving leads while offering users powerful negotiating tools in a lightning-fast, powerful application.

“Seeing my value change as I add my vehicle details is instant gratification!” – User


My Role:

UX Design Lead – Product Design Team


Client Interfacing, Product, Interaction and Visual Design, Print Fulfillment – Initial Strategy through Deployment


With an aging lead capturing tool being used across Cox Automotive and a real need for change, we set out to deliver a product that would truly innovate the features, process, and delivery of leads to our customers.


We delivered a scaleable lightning-fast product full of innovation, shareable features, and an experience that delights both user and customer. Initial tests show a huge upswing in capturing leads, a significant drop in exit rate as well as users completely engaged in the interaction process.


Design Sprint, Sketch, Low Fidelity mocks, High fidelity prototypes, Photoshop, Axure, Adobe XD, Illustrator

Concept, Interaction Design, Problem Discovery, Product Discovery, Solution Discovery, UX Architecture, UX Research, Visual Design