Trade-In Advisor

A Completely innovative approach to driving leads while offering users powerful negotiating tools in a lightning-fast, powerful application.
 

“Seeing my value change as I add my vehicle details is instant gratification!” – User

My Role:

UX Design Lead – Product Design Team
 

Duties:

Client Interfacing, Product, Interaction and Visual Design, Print Fulfillment – Initial Strategy through Deployment
 

Overview:

With an aging lead capturing tool being used across Cox Automotive and a real need for change, we set out to deliver a product that would truly innovate the features, process, and delivery of leads to our customers.
 

Execution:

We delivered a scaleable lightning-fast product full of innovation, shareable features, and an experience that delights both user and customer. Initial tests show a huge upswing in capturing leads, a significant drop in exit rate as well as users completely engaged in the interaction process.
 

Tools:

Design Sprint, Sketch, Low Fidelity mocks, High fidelity prototypes, Photoshop, Axure, Adobe XD, Illustrator