Range Advisor

Helping consumers differentiate and rank vehicle pricing with the help of modern price range tags and content

My Role:

UX Design Lead • UX Research cross collaboration • Modern Product Team Lead

Duties:

Discovery, User Research, Product Design, Interaction and Visual Design,

Overview:

The overall product goal was two-fold. First, to identify messaging content & visual elements that most effectively communicate how a classified listing sits within an automotive market’s price range. Secondarily, we needed to provide info about how “good or bad” a vehicle price is to help consumers identify vehicles that best match their price range, potential deals, and shopping style.

Execution:

In the first round of discovery,  the initial product strategy was defined after understanding the user problem. Next, we began a deep dive into research and competitive analysis. With these findings in hand, we quickly turned to brainstorming sessions, concept testing, and iteration. After several rounds of testing various language/copy, color, creative elements, and placement, through user feedback and analysis we knew we had a product that would perform above our initial expectations. Better yet, Consumers felt that we were on their side, helping them make the best purchasing decision.

Tools:

Axure, Sketch, Photoshop, Illustrator, UserTesting.com, Adobe XD