Range Advisor

Helping consumers differentiate and rank vehicles with the help of price messaging

My Role:

UX Design Lead – Cross collaboration – Modern Product Team

Duties:

Product, Interaction and visual Design, User Research

Overview:

The overall goal was two-fold. First, to identify messaging & visual elements that most effectively communicate how a classified listing sits within an automotive market’s price range. Secondarily, we needed to provide info about how “good or bad” a price is to help consumers identify vehicles that best match their price range and shopping style.

Execution:

After the initial discovery strategy was decided upon, we began a deep dive into a competitive analysis. With these findings in hand, we quickly turned to brainstorming sessions, concepts, and iteration. After several rounds of testing language, color, creative elements, and placement, through user feedback and analysis we knew we had a product that would perform above our initial expectations. Better yet, Consumers felt that we were on their side, helping them make the best purchasing decision.

Tools:

Axure, Sketch, Photoshop, Illustrator, UserTesting.com, Adobe XD